Our Vision -
Our vision is to energise and inspire the current equestrian rider apparel market with a new take on riding apparel that is both gorgeous and functional. We fuse activewear and riding comforts together to launch a fresh, bold and fun horse rider apparel line. For us, its all about adding fun prints and fresh colours that make you feel fabulous, into your riding wardrobe. Our line is uniquely designed for the riders who want high quality and durable everyday riding comforts, that look and feel amazing!
Our mission is to develop a fun & contemporary riding apparel and comforts line that is suitable for all riding disciplines. Whether you enjoy bush trails, beach rides, endurance or competition events; the ERA line will have you there in confidence and style.
Our vibrant apparel line comes in a variety of sizes and prints that are designed to be flattering, comfortable and long lasting. Each print is unique to ERA and every item has been tested to ensure its practicality. To top it off, we’ve included some bespoke accessories for your horse and home, adding some cute gifts for you and your horse. We hope you’ll fall in love with our brand as much as we have loved creating it...
We are leading a new category of fashion Activewear meets Rider apparel, innovating and launching quality clothing for people who love horses.
Our ranges are sun safe, quick drying and easy to wash and wear over and over.
Each piece is uniquely designed, rather than buying off the shelf and just adding our logo to clothing, 100's of other retailers sell.
Nothing is over $100 in store as we want our clothing to be affordable and not over priced with the "equestrian" price tag.
We value honesty, kindness and inclusivity. ERA want to create a community of horse lovers, where you can feel safe to share video's and pictures of your rides and know you will only be met by support and encouragement. Too many brands value the way the look over how they make people feel.
We want you to feel encouraged to go out and give things a go, to be confident to wear that outfit you love and not worry about what others are doing.
Everyone is on their own horse journey. Just be YOU and own it.
Our Team -
Founder - Ngaio Miller
Ok so basically its just me at the moment that is running this business haha
I am based out of the beautiful surfing town of Yamba, NSW
Having grown up riding, and my father being a vet, I was very lucky to be surrounded by animals growing up. My creative side came from my mother who is a trained seamstress and would always be in her sewing room creating new garments for me to model.
Now I live with my partner and 3 young kids on acreage with a hobby farm I could have only dreamed of. Floyd (standardbred) and Kenny (thoroughbred) and Tinkerbell the pony are our 3 family horses.
Social Media Manager -
We are on the look out for someone to join our team!